Valucom
A new America is emerging. Distinct cultural groups are celebrating their individual identities. America is changing, and telecommunications carriers are not keeping pace with diverse groups of consumers as they continue to offer a one-size-fits-all package of services. "The bottom line is that South Asians spend more on telecommunications services than the general population, and currently, their needs are under-served", says ValuCom CEO, Arvind Singh. For the past four years, ValuCom has focused intensely on South Asia (India, Pakistan and Bangladesh), and results to date are impressive: the company has captured almost 4% market share for all long distance traffic to South Asia by offering the highest quality connections and service at competitive prices.
Established in 1996, ValuCom initially sold prepaid long distance services via an 800 number and call center. Then, in January of 2000, the eCommerce site was launched, and since then nearly 70% of ValuCom's business is being conducted via the web site. ValuCom's responsive customer service center keeps customers coming back. ValuCom's management team is passionate about ethnic business. They possess deep insights into the lifestyles of target consumers that enable the company to successfully market and promote products and services to meet the needs of target markets.
ValuCom continues to develop and offer innovative telecommunications products based on customer need. After launching the highly successful VC Freedom Card, ValuCom recently launched a new VC City Card that offers low rates to some of the most often called cities in India. This has been ValuCom's secret to success: Focus on customers, build a real business and use eCommerce as simply a means to that end.