Siecor Unveils New Name: Corning Cable Systems
HICKORY, N.C.—Today, the Siecor name will be retired as the company officially adopts its new name: <%=company%> worldwide. Beginning June 1, facilities throughout North America, Europe, Latin America, and Asia will reflect the new Corning Incorporated logo.
The name change is a result of Corning Incorporated's (NYSE: GLW) recent acquisition of Siecor's and Siemens' worldwide cable and hardware operations. Established in 1977, Siecor had been a 50-50 equity venture between Corning and Siemens. A Fortune 500 company headquartered in Corning, New York, Corning also has two fiber manufacturing facilities in North Carolina—one in Concord and the other in Wilmington. The facilities, along with Corning Cable Systems' operations, make Corning one of the five largest manufacturing employers in the state. Corning manufactures the optical fiber that Corning Cable Systems uses in its optical cable products. The vision is to create the world's pre-eminent optical layer company with global market access for its portfolio of telecommunications products.
For Corning Cable Systems customers, the name change provides additional benefits but maintains the same customer commitment. Although the company will have new signs, business cards, stationery, and sales literature, its products and services will remain unchanged. Furthermore, customers can expect the same quality of service and the same dedicated account teams or customer service representatives as previously contacted via computer, telephone or mail.
Corning Cable Systems' new look and name will begin to appear on business operations in June 2000, with the worldwide implementation continuing into 2001.
"The use of our new Corning Cable Systems name will have a positive effect for our customers," said Sandy Lyons, Corning Cable Systems president and CEO. "Our new name and brand will help position our company for success in today's competitive communications industry. The Corning name will assist us in our effort to build an unrivaled, customer-focused cable and hardware and equipment organization with both a global reach and a strong community presence."
For more information, contact Corning Cable Systems representative at 1-800-743-2671, or visit our website at www.corning.com/cablesystems.
Corning Cable Systems, committed to providing superior customer-support services and unparalleled product quality, has more than 14,000 employees in 20 countries. With sales of $2.2 billion, Corning Cable Systems is the leading manufacturer of fiber optic and copper communications system solutions for voice, data, and video network applications worldwide. The company includes the former Siecor Operations, Siemens Communications Cables, Corning Cables, and Siemens RXS businesses.
Established in 1851, Corning Incorporated (www.corning.com) creates leading-edge technologies for the fastest-growing markets of the world's economy. Corning manufactures optical fiber, cable and photonic products for the telecommunications industry; and high-performance displays and components for television and other communications-related industries. The company also uses advanced materials to manufacture products for scientific, semiconductor and environmental markets. Corning revenues for 1999 were $4.7 billion.