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A cost-effective data backup and storage tool for users of Power Mac G4, Power Mac G3, PowerBook and iMac DV computers from Apple Computer, Inc., the drive is slated for availability in fourth quarter 2000. The drive will be available from Apple resellers and selected mail order outlets at an estimated street price of $499 (actual pricing may vary).

"Power Mac G4, Power Mac G3, and iMac DV users generate massive amounts of digital data, and professionals at video and graphic design companies have particularly intensive data management needs," said Stephen Carter, general manager of program development and marketing for Imation Data Storage & Information Management. "This drive extends the reliable, efficient and proven data backup capabilities of Travan technology to millions of Macintosh users – keeping hard disk space clear and archived data safe."

"Invented by Apple and adopted by the IEEE as an industry standard, FireWire provides incredible business opportunities for developers seeking to create peripherals for the Mac with true ‘plug-and-play' functionality," said Clent Richardson, Apple's vice president of Worldwide Developer Relations. "By combining the speed of FireWire with the vast storage capacity of Travan technology in a sleek drive, Imation offers a world-class solution for backing up digital video, graphics and other storage-intensive applications."

The FireWire interface is one of the fastest peripheral standards and is well suited for use with multimedia peripherals such as video camcorders and other high-speed devices like the latest hard disk drives and printers. The Imation Travan Firewire drive delivers up to 120MB per minute (compressed) transfer rate.

The new drive incorporates a sleek "ice" design to complement Macintosh computers and is bundled with Dantz Retrospect Desktop Backup, one of the best backup software packages available for Macintosh users. The drive works with Imation's widely available and easy-to-use Travan 20GB Cartridges, available for estimated street price of $33.99.

"Imation's new Travan FireWire drive delivers what Mac users have been asking for – a complete FireWire-based backup solution at an affordable price," stated Jon Maroney, director of product marketing for Dantz. "We think this combination of proven Travan technology, FireWire's high-speed plug-and-play design, and Retrospect's award-winning restore reliability will be very popular."